As a real estate agent or broker you know the value of publicity and promotion. Getting your name out to the public and building your brand is important if you are to create and maintain a successful business. And blogging is one element to helping you build your brand.
While creating a blog for your website and writing regular posts can help your site improve its SEO rankings, you can do even more by writing guest blog posts for other websites. Here’s why:
Create backlinks to your website – A high ranking with a major search engine usually involves the consideration of backlinks within the search algorithm. Backlinks are links to your website from other websites. The more popular the website on which your link is found, the more weight it carries in SEO. Your guest posts with a link to your website can certainly help improve your own website’s SEO.
Exposure for your website – When you write a guest blog post and it is published on another site, you have the potential to reach a new readership that you might not have accessed otherwise. Those new readers who find your guest post interesting may want to visit your website, and the more traffic you get, the better your ranking will be with search engines. Don’t forget to invite people to take a closer look at you and your website.
How do you become a guest blogger?
- Advertise your services – Use your own blog or website to advertise yourself as a guest blogger.
- Search for Blogs – Do a Google search for real estate websites and blogs that are within your industry or specialty field. The ones that come out on top are likely highly ranked with search engines and could be juicy choices for guest blog posts.
- Make a pitch – When you find other real estate blogs that you like and are respected, send them an email with a blog topic idea and offer yourself as a guest blogger to write it. Remember, choose web sites that have high SEO rankings.